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Just WoW
7 décembre 2009

Participative marketing - Adidas & Puma's Berlin experience

Participative marketing - Adidas & Puma's Berlin experience
As I may have already told many, I went to Europe not long ago and, for a marketing guy, that was simply frantic. Brands are everywhere! I mean the big ones, they seem to own every European capital and most of all, while you are there, you want them to!...
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5 février 2010

Broue, simple and timeless!

Of course I had heard about it, of course I knew it was good, but I still hadn’t had the chance to see it. Too occupied, no more tickets, no one willing to go, no show near. But then, my chance came, it was what should be considered an offer you cannot...
10 novembre 2009

New WoW

Ok, I just decided to revive this old blog. Why? Because I wanted to get back to it and I liked the Just Wow name. However, I won’t use it as I did. It will not be a sarcastic WoW anymore. I realised, and thanks to a marketing book I just read, that we...
19 novembre 2009

Winning is the easiest thing ever!

WoW I just realised something great! And moreover, it touches every single one of the fields discussed on the blog! As I went for a little midnight jogging, it came across my mind as something mostly evident. Unlike what many people seem to think, WINNING...
4 décembre 2009

Sherby Moments!

A few days ago, someone was teasing me about those midnight jogging runs I like to do. I came back saying it may not have been that crazy as I had found someone to come with me on some night. Then a friend came to me and said he was willing to come and...
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