As I may have already told many, I went to Europe not long ago and, for a marketing guy, that was simply frantic. Brands are everywhere! I mean the big ones, they seem to own every European capital and most of all, while you are there, you want them to!...

A few days ago, someone was teasing me about those midnight jogging runs I like to do. I came back saying it may not have been that crazy as I had found someone to come with me on some night. Then a friend came to me and said he was willing to come and...